DIALPAD - THE “GOOD” Ai

 

An ode to all things ai.

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The creative process

  • Pre Production

    Working from storyboards provided by an agency partner, my team and I provided valuable creative input to further enhance the impact of this Super Bowl spot.

  • Production

    Coupling dynamic talent performance with a variety of in-camera movements, we kept the tone+energy at a high level. Our art department was responsible for creating the 42 visual easter eggs, all custom fabricated.

  • Post

    Working on a tight timeline, we worked with motion graphics artists and finishing (sound+color) to bring all elements together.