My team and I worked extensively with art department to develop a highly stylized look+feel aligned within PAX’s brand guidelines. Careful considerations were taken in regards to color, set design and overall aesthetic.

Shooting was a close collaboration between camera+lighting departments. Lighting was synced via a remote DMX controller giving the ability to dynamically adjust on the fly. Working with a seasoned jib operator allowed us to utilize a large set and motivate our camera movement.

Efforts done during pre production (animatics + script refinement) yielded an incredibly smooth post process that closely mirrored our initial vision pitched to the client. Thoughtful color grading addressed specific color accuracies that matched the product’s four distinct color options. In addition to the full length version, three cut downs were also provided.